Madison, SD - Our mission at CreditSoup, Inc. is to achieve and maintain a position of unparalleled excellence within the online marketing industry. In order to more accurately reflect our company’s broad initiatives in online marketing, we are changing our corporate name to Bulldog Media Group, Inc. As we approach 10 years in this industry, we have seen online marketing change and change again. In order to diversify and stay current with these changes, Bulldog Media Group, Inc. will be positioned to provide a more diversified and complete marketing strategy for our clients marketing needs.
Along with a new name, we have added the new divisions of The RewardsRunner Network and Infusion Strategies. The RewardsRunner Network has been in research and development for some time and is expected to launch in the fourth quarter of 2009. The RewardsRunner Network will reward customers for every purchase made online through RewardsRunner.com or a RewardsRunner Network branded site. This online shopping solution connects and builds relationships with customers while creating new revenue sources for its partners. Customers register as members to enjoy great rewards where they earn cash back from stores they shop at every day.
Infusion Strategies will formally organize the lead generation, list management, and customer acquisition efforts that have been operating under the CommissionSoup umbrella. The addition of key personnel, enhanced technologies, and additional marketing strategies has led these services to experience substantial growth. The new division will allow these opportunities to be available to other partners to provide strategic direction and comprehensive solutions to their marketing efforts.
President Darin Namken states that “As we approach 10 years, it’s been great for us to experience such growth here. Through our current restructuring, Dwaine Chapel of the Lake Area Improvement Corporation and Russell Olson of Heartland Consumers Power District have been beneficial resources with their input and assisting in our needs.”
Chapel commented, "The LAIC is excited about the expansion of Bulldog Media Group along with The RewardsRunner Network and Infusion Strategies Projects. The economic atmosphere created in Madison encourages continued growth of its businesses. The announcement of new positions solidifies Bulldog Media Group’s commitment to Madison. These new positions provide diversity into the technology sector. We congratulate Darin, Todd and Chad on this announcement."
Camelyn Sims will continue as the General Operations Manager of all the divisions under the Bulldog Media Group umbrella. Long time employee Scott Delzer will head up the Infusion Strategies division. Lisa Robson will lead the direction of CommissionSoup , our successful affiliate marketing division. The RewardsRunner Network will be under the supervision of Mike Waldner, who joined the company in 2008 to develop and manage this division.
As research began for a new corporate name, CreditSoup, Inc. looked to its company values and roots for insight. Being a family-oriented company that believes in a solid education and a solid community presence, the name was inspired by the bulldog mascot of the Madison Central School District and ‘Media Group’ encompasses the whole media company.